Is Social Media a Fad or the Future?

Check out the Great Digital North’s latest post titled Is Social Media a Fad or the Future? I would say “Yes”.

The Great Digital North

After more than a decade of sharing, the popularity of social media is increasing and the platforms are plentiful. Membership levels and the number of monthly active users are growing while Facebook, Twitter and LinkedIn are becoming household names. More parents and grandparents are hopping on the bandwagon as they see these platforms as valuable tools for staying in touch. In fact, over two-thirds of Canadian Internet users (67 per cent) visit social networking sites.1 Whether it’s for personal or professional use, the social media market continues to evolve with multiple options for communicating, connecting and sharing.

More organizations and businesses recognize the importance of adding social as a channel to their marketing and communications arsenal. Last year, over one-third of Canadian enterprises with a website (38 per cent) had some form of social media integration. Additionally, using social media to generate website traffic (41 per cent) was the…

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